Our Mission: Hook Line & Tinker is committed to fostering joy, calm and creativity while demonstrating care for our planet and community.
Founded by embroidery artist Laurie Dolhan in 2017, Hook, Line & Tinker embraces creative imperfection and the pure joy of making. Located in Herring Cove, NS, we are a busy small-batch, craft production studio designing and selling fabulous, modern embroidery kits. Care for people, respect for the environment, and a deep desire to create something meaningful and real through a shared act of making, are principles firmly embedded into every aspect of our business.
Our kits are available in more than 300 lovely, independent retail shops around the world. And of course, you can also find them right here on hooklinetinker.com and in our sweet little storefront, Green Eyed Monstera.
All of Hook, Line & Tinker’s embroidery illustrations are original and designed by Laurie Dolhan for beginner stitchers. Patterns are unique and modern in style. The limited colour palette and use of recurring motifs is purposeful - finished hoops hang well as mix-and-match groupings and tell a cohesive story within a theme. Some patterns are easy peasy (Level 1), others are more ambitious (Level 3). But all allow for creativity, experimentation, and calm.
Each illustration is repeatedly rendered through the craft of hand embroidery using a variety of basic, introductory stitches to build texture and a pleasing design. The 100% cotton fabric is cut and prepared by hand, and all finalized patterns are printed onto the fabric in our studio using inks that maintain their integrity during the stitching process.
Our studio is located in Mi’kma’ki, the ancestral and unceded lands of the Mi'kmaq people. As settlers, of Halifax and the world, we make every effort to operate sustainably and with respect for our beautiful planet. All of our packaging is designed to be lightweight and compact to reduce environmental impacts via shipping. Paper, including recycled content when possible, is used in lieu of plastic. We creatively upcycle production waste when possible.
We believe in universal access to basic needs such as housing and food, and as a company, we're committed to fighting housing and food insecurity. As of July, 2018, a minimum of 5% of profits are donated to help women and children experiencing homelessness. Hook, Line & Tinker currently supports Adsum for Women and Children through financial contributions and regular volunteer efforts. Our team also comes together to cook healthy meals through Shelter Nova Scotia's "Adopt-a-meal" program.
We've "sprouted"! After moving our production studio to the seaside community of Herring Cove, NS, we began thinking about opening our very own shop. On July 2nd, 2021, Green Eyed Monstera opened its doors to the public with a colleciton of plants, handmade gifts, and of course, a very special corner dedicated to stitching. The storefront offers a good view into our studio and the opportunity to meet the hearts and hands that build each and every kit.