Hello Fiber Loving Friend!

Founded in 2017, Hook, Line & Tinker embraces creative imperfection and the pure joy of making. We are a busy small-batch, craft production studio designing and building fabulous, modern embroidery kits. Care for people, respect for the environment, and a deep desire to create something meaningful and real through a shared act of making, are principles firmly embedded into every aspect of our business.❤️

We have BIG love for [small] shops ❤️ Our kits are available in more than 300 truly lovely, independent retail stores around the world. And of course, you can also find them right here on hooklinetinker.com. 

  • Sustainability

    Our productions studio is located in Mi’kma’ki, the ancestral and unceded lands of the Mi'kmaq people. As settlers, of Halifax, Nova Scotia, we make every effort to operate sustainably and with respect for our beautiful planet.

    Our kits are PLASTIC FREE. All of our packaging is designed to be lightweight and compact to reduce environmental impacts via shipping. We creatively upcycle production waste when possible.

  • Compassion

    We believe in universal access to basic needs such as housing and food, and as a company, we're committed to fighting housing and food insecurity. Since July 2018, a minimum of 5% of profits are donated to help women and children experiencing homelessness. Hook, Line & Tinker currently supports Adsum for Women and Children. 

    We have also supported Shelter Nova Scotia, Hope Blooms, Blooming House, Come Back Alive (Ukraine) and United Nations Relief and Works Agency for Palestine Refugees.

It's me, Laurie!

Founder and the designer of every pattern, I never imagined I'd design embroidery kits for a living. Is that even a job? But here I am! 

While I have always been pretty crafty,I worked a regular 9-5 for non-profits and purpose driven companies. But once I started stitching and creating my own designs for fun (and to ease my chronic anxiety)...BAM! I gained both a new passion and a creative business...and I'm truly "sew" grateful you're here.

They're talking about us!