About

Founded in 2017, Hook, Line & Tinker embraces creative imperfection and the pure joy of making. We are a busy small-batch, craft production studio designing and building fabulous, modern embroidery kits. Care for people, respect for the environment, and a deep desire to create something meaningful and real through a shared act of making, are principles firmly embedded into every aspect of our business.❤️

Planet
Our studio is located in Mi’kma’ki, the ancestral and unceded lands of the Mi'kmaq people. As settlers, of Halifax and the world, we make every effort to operate sustainably and with respect for our beautiful planet.

Our kits are PLASTIC FREE. All of our packaging is designed to be lightweight and compact to reduce environmental impacts via shipping. We creatively upcycle production waste when possible.
Community
We believe in universal access to basic needs such as housing and food, and as a company, we're committed to fighting housing and food insecurity. Since July 2018, a minimum of 5% of profits are donated to help women and children experiencing homelessness. Hook, Line & Tinker currently supports Adsum for Women and Children.

We have also supported Shelter Nova Scotia, Hope Blooms, Blooming House, Come Back Alive (Ukraine) and United Nations Relief and Works Agency for Palestine Refugees.

How it's made

Lots of love goes into each and every kit - so we only produce in small batches in our home-based studio. The coffee is always excellent and the music, or a podcast, is almost always on.

Each piece of preprinted, 100% cotton fabric is cut by hand. We print our own fabric using a very fancy Mimaki TX300P-1800 fabric printer. (AKA, "The Beast")

All our patterns are highly unique originals designed by Laurie Dolhan. The limited colour palette and use of recurring motifs is purposeful - finished hoops hang well as mix-and-match groupings and tell a cohesive story within a theme. Some patterns are easy-peasy first time friendly, others are for ambitious beginners. But all allow for creativity, experimentation, and of course...calm.