I started Hook, Line & Tinker almost exactly 3 years ago. It still amazes me when I see people sharing their final hoop on Instagram with a note that says “my first embroidery project!” Those are the people I design for - first time stitchers. While some patterns are more ambitious than others (level 1 is the easiest, level 3 is the most challenging), it's still just one stitch at a time. You can use simple or more challenging stitches to achieve different but satisfying effects. You are in control of the difficulty.
I'm grateful to play a part in people's first foray into embroidery, and I really want them to enjoy it and be proud of their finished creation.
If you have any questions about the difficulty of any particular kit, don't hesitate to ask. I am here to help.